In Korea, we also have hills, castles etc but they are names of apartments. These "branded" apartments tend to be more expensive than their counterparts carrying the names of constructors such as Hyundai or Lotte. Branding and naming of Korean apartments is one of the reasons of thier phenomenal success on the peninsular although big name signs all over the apartments are not so pretty to look at.
Thursday, July 8, 2010
Name and house price
There was an interesting study in UK on the relationship of street name and house price. The study found houses on hill, lane, mews, park, and green are more expensive than the ones on street, crescent, court and view. Britons seem to be strongly attracted by greenery considering all the favorite names bear the image of green and countryside. It's no surprise from the land where the Garden City movement originated.
Click here to read the article
In Korea, we also have hills, castles etc but they are names of apartments. These "branded" apartments tend to be more expensive than their counterparts carrying the names of constructors such as Hyundai or Lotte. Branding and naming of Korean apartments is one of the reasons of thier phenomenal success on the peninsular although big name signs all over the apartments are not so pretty to look at.
In Korea, we also have hills, castles etc but they are names of apartments. These "branded" apartments tend to be more expensive than their counterparts carrying the names of constructors such as Hyundai or Lotte. Branding and naming of Korean apartments is one of the reasons of thier phenomenal success on the peninsular although big name signs all over the apartments are not so pretty to look at.
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매우 흥미롭게 잘 읽었어요. It was so interesting that I bookmarked it to my Facebook page. :-)
ReplyDeleteI'm happy to share interesting stories. ^^
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